Case Study: Steve Angeline
How one realtor rebuilt his entire business, closed $34M in transactions, and eliminated cold calling forever using personalized direct mail and automated follow-up.
This is Prospecting done the PRRRR way — intentional, human, personalized, and engineered to start conversations without picking up the phone.
Key Outcomes
The Numbers Behind Steve’s No-Cold-Call Breakthrough
$34 Million Closed
All driven by automated, personalized mailings — not a single cold call.
50+ Transactions
From FSBOs, expireds, probates, farming, and long-term nurture automations.
Zero Cold Calls
Steve has not made a single outbound sales call since 2018.
1-Minute Automations
A four-week drip used to take 30 minutes to set up. Now it takes one.
Overview
Steve entered real estate at sixty years old and needed a way to stand out in a saturated,
aggressive market. Cold calling wasn’t workable. After making over 60,000 dials in three months
with zero traction, he pivoted.
That pivot led him straight into the PRRRR Method — specifically,
Prospecting through highly personalized mailings.
He began sending custom postcards and automated multi-touch campaigns built around the
recipient, not himself.
The result? A complete business transformation rooted in connection, consistency, and
personalization.
“We made sixty thousand phone calls in three months and got nothing. With Mailbox Power, we’ve closed over fifty transactions and thirty-four million in sales — all without calling a single prospect.”
How Steve Engineered Connection
1. Identified his highest-value opportunities
FSBOs, expired listings, probates, divorce leads, and farming lists.
2. Created highly personalized postcards
Featuring the recipient’s home, not his branding — engineered to stand out.
3. Built automated multi-step campaigns
Weekly FSBO touches, every-three-day expired sequences, and 48-month client nurture.
4. Let Recognition do the heavy lifting
Prospects responded first — warm, curious, and already engaged.
5. Scaled without ever picking up the phone
Because consistency, personalization, and timing beat call-fatigue every time.
