A good direct mail response rate is about 1% for cold lists and 3-9% for warm ones. But the real number that matters is ROI. Here's how to beat the average and turn mailers into profit.
A good direct mail response rate is about 1% for cold lists and 3-9% for warm ones. But the real number that matters is ROI. Here's how to beat the average and turn mailers into profit.
Direct mail gets opened 90% of the time. Email gets opened 25%. But each tool has a job. Here's how to use both the smart way to win more sales.